We blame it all on our roots …

okay well, actually we think it was fate that two girls from Oklahoma met by chance while starting their lives in Arkansas. Every blondie needs a brownie by her side, right? 

We love living in Northwest Arkansas and couldn’t image raising our families anywhere else.  Although Leslie bleeds Razorback red, Kasie is orange to the bone. {She still waves the wheat after a touchdown.} 

We love Northwest Arkansas so much. In fact, everyone else here does too. We’ve heard it time and time again … it’s such a unique place to live and work. It’s a weird little bubble. We like to think of it as a shiny, happy gold bubble though because we all have a lot to be grateful for in our little corner of the world.

Anyway, we started our business in 2008 out of passion for the local nonprofits. We co-founded 3W Magazine and 3W Lifestyle – two publications we started from the heart and that couldn’t be more different from each other. One is devoted to inspiring a culture of giving, while the other is full of all things fabulous and lifestyle, of course.

We started a blog because so many people asked for an inside look at what it’s really like behind the scenes of magazine publishing. So, we’re opening up… which is hard for us to do. But it’s our hope that we’ll be able to use this platform as a way to recommend all the things we love.